Abstract:
In this study Turkish Contractors Association (TCA) members construction fims’ visionary approaches were investigated. A questionnaire has applicated to technical and administrative elements who works in 56 construction firms for evaluation of visionary approach of these firms. In this wise general profile of these firms’ evaluation of visionary approach has been understand and which firms emphasize which characteristics in determine vision investigated. Acquired by findings; these firms emphasizes their quality, trust and technologies in first three; their tangibility, being polyhedral and sensuality followed them. These fims’ emphasis to quality ratios were 64.3%, emphasis on job security were 32.1% and environmental stres ratio were 35.7% in their visions. Turkish construction firms have to create and applicate the most appropriate strategies for being successfull in global competitive race and to carry that success into long term. Our companies’ competitive advantage by providing with a strategic advantage are associeted with their visions.
