Abstract:
Albania is a post communism country; openness of the market has increased Foreign Direct Investments (FDI) and firms are competing to build an image for themselves as most reliable, effective and honest actors of sustainability and wellbeing. These companies have adopted new customer centered models which automatically made them better off compared to approaches of communism marketers. This study will specifically provide information about the enhancement which occurred after the political changes of 90s in Albanian Marketplace. Based on the survey conducted with banks and telecommunication companies operating in Albania research will estimate the importance of CSR in Albanian Marketplace and the value customers give to sustainability.
