Abstract:
The purpose of the article is to offer a reflection on the ethical aspect of communication, more from a practised, experienced perspective than according to abstract models characterised by theoretical regulation and definition. Specifically, through references to the crisis of confidence that is currently sweeping Europe, it will attempt to show how communication can constitute a natural place for training and cooperative construction of new values and principles of ethical and moral regulation across the various fields of social activity, from the world of enterprise to that of institutions.
