Abstract:
Emerging markets are once again gaining the upper hand. According to the World Bank, current market trends indicate that emerging economies will account for more than 70% of global economic output by 2050. With the economic enigmas and the return of emerging economies, three billion new people have suddenly integrated into the global economy, all at once: one and a half billion Chinese, one billion Indians, and half a billion people from the former Soviet bloc. How then can the strategy that predominates in the internationalization of a company be identified? In this study we will define the necessary internal organization of a company and its activities and establish what changes must be made in the internal structure of employees regarding quantity, qualification, training and facilities for machines, technology, processes, and quality control. Before starting to promote the company internationally, it is advisable to check whether the brand can be used or whether it should be changed. In 2020, the COVID-19 pandemic had profoundly affected international trade, investment and travel. The pandemic has slowed the physical movement of people, goods and services, which is also the slowbalization thesis, and this now deserves careful consideration. The goal of this paper is to examine the objective of internationalization and the international development of companies. In this study are introduced the theoretical basis and a discussion on how exporting companies need nowadays to ask the right questions and how the analysis of the economic management can help internationalize their business. The second part of the study includes the results and conclusions.
