Abstract:
In recent years, social media has evolved from being a tool for business-to-business (B2B)
sales contacts into one which B2B companies can use profitably to advertise.B2B
organizations use digital platforms to develop relationships, raise brand awareness and
drive business forward. In comparison, B2C corporations employ social media directly for
sales and customer service.Although the focus will be on Kjendy sh.p.k., a well-known
distribution company, this examination tests the acceptability of social media platforms as
a means for B2B distribution businesses in Albania to advertise their products.Looking at
the conventional marketing methods in contrast, this study evaluates the benefits typical of
social media as well as the disadvantages and dilemmas employers face when they apply it
in B2B settings.Moreover, it evaluates Kjendy sh.p.k.'s social media approach by
examining what type of content is posted, how the audience responds, potential for
acquiring leads and impact on overall business growth. Along with examining whether
digital interactions result in actual purchases and lasting business connections, the study
also looks at how social media impacts customer participation, business partnerships and
brand recognition.Forming a bridge between the first point and the last, the study compares
ways of using social media by B2B distributors in Albania, outlines what is best practice
within the sector and newest trends in digital marketing to provide a comprehensive
picture.Furthermore, as the market becomes more competitive and increasingly reliant on
technology the report's conclusions are designed to give Kjendy SH.P.K. concrete guidance
on how to best optimize its digital marketing strategies.
This may help the company to increase their internet presence, reinforce client
relationships and improve overall marketing effectiveness.To boost productivity in
Albania's distribution industry the report makes proposals to overcome obstacles to digital
adoption, include social media in greater marketing initiatives and employ data-driven
tactics. Other keywords used: social media, B2B marketing, distribution enterprises,
customer engagement, business relations, brand awareness, Albania, marketing strategies,
traditional v. digital marketing.