The Efficiency of Social Media in B2B: The Case Study of KJENDY SH.P.K., a Distribution Company in Albania.

Abstract

In recent years, social media has evolved from being a tool for business-to-business (B2B) sales contacts into one which B2B companies can use profitably to advertise.B2B organizations use digital platforms to develop relationships, raise brand awareness and drive business forward. In comparison, B2C corporations employ social media directly for sales and customer service.Although the focus will be on Kjendy sh.p.k., a well-known distribution company, this examination tests the acceptability of social media platforms as a means for B2B distribution businesses in Albania to advertise their products.Looking at the conventional marketing methods in contrast, this study evaluates the benefits typical of social media as well as the disadvantages and dilemmas employers face when they apply it in B2B settings.Moreover, it evaluates Kjendy sh.p.k.'s social media approach by examining what type of content is posted, how the audience responds, potential for acquiring leads and impact on overall business growth. Along with examining whether digital interactions result in actual purchases and lasting business connections, the study also looks at how social media impacts customer participation, business partnerships and brand recognition.Forming a bridge between the first point and the last, the study compares ways of using social media by B2B distributors in Albania, outlines what is best practice within the sector and newest trends in digital marketing to provide a comprehensive picture.Furthermore, as the market becomes more competitive and increasingly reliant on technology the report's conclusions are designed to give Kjendy SH.P.K. concrete guidance on how to best optimize its digital marketing strategies.

This may help the company to increase their internet presence, reinforce client relationships and improve overall marketing effectiveness.To boost productivity in Albania's distribution industry the report makes proposals to overcome obstacles to digital adoption, include social media in greater marketing initiatives and employ data-driven tactics. Other keywords used: social media, B2B marketing, distribution enterprises, customer engagement, business relations, brand awareness, Albania, marketing strategies, traditional v. digital marketing.